Ceramics, jewelry and watches: ceramitec and the BVSU promote innovation along the value chain

The German Association of Jewelry, Watches, Silverware and Related Industry (BVSU) and ceramitec are entering into a strategic partnership. ceramitec, the world’s leading trade fair for high-performance ceramics, takes place every two years at the exhibition center in Munich. The next exhibition will be staged from March 24 to 26, 2026.

Among other things, the focus will be on technical ceramics. These materials play an important role in sectors such as medical and dental technology, in the automotive and aviation industries, and of course also in the jewelry and watchmaking industries, among many other business areas. Another important segment at ceramitec will be powder metallurgy, a manufacturing process which is relevant for many BVSU members.

At ceramitec, leading global exhibitors will be presenting innovative solutions and processes along the entire value chain—from raw materials and production processes to the finished component. With more than 13,000 participants from 84 countries, the trade fair offers an ideal platform to find out about the latest technologies and materials for your own production processes. This is where the partnership with the BVSU comes in. The aim is to promote a transfer of technology between exhibitors and visitors to the trade fair and members of the association. Concrete activities with other partners are being prepared.

Maritta Lepp, Exhibition Director of ceramitec, explains: “The jewelry and watch industry opens up a new target group for us in the field of technical ceramics, which still has a lot of potential. The BVSU is the ideal partner and multiplier for us in the industry.”

BVSU Managing Director Guido Grohmann is looking forward to the collaboration: “ceramitec is an ideal platform for our member companies to find out about the latest technologies and materials for their own production processes and to meet potential business partners. We are looking forward to exciting moments and encounters at ceramitec!”